Selfridges & Co

From this week Selfridges will be launching the exclusive customized Heinz Classic Cream of Tomato soup, featuring a ‘Your Get Well Gift’ label within the keystone design. The limited edition cans will be available from the food hall of Selfridges, making an old favourite just a department store away.

Ewan Venters, Selfridges Food Director, said: “Selfridges is delighted to partner with Heinz on this aptly timed initiative. We look forward to selling copious tins of soup. Whether our customers are suffering from flu or winter blues, this will put a smile on their faces."

For a truly unique gift Heinz soup fans can also personalise a can for a friend or family member feeling under the weather by liking the Heinz Soup Facebook page www.facebook.com/HeinzSoupUK

Matthew Cullum, Heinz Soup Marketing Controller, comments: “Packed full of goodness and bursting with flavour, Heinz Classic Soups are synonymous with providing warmth and comfort when you’re feeling under the weather. Be sure to pick up your personalised can as soon as you can – when they’re gone, they’re gone!”

A piping hot bowl of soup has long been the nation’s favourite go to comfort food when feeling under the weather. Thanks to Heinz’s latest limited edition labelling, Selfridges customers can now cheer up a friend feeling under the weather or dispel a family member’s post Christmas blues by gifting them a can of Heinz Classic Cream of Tomato soup.  

The Heinz soup is priced in Selfridges at £0.99p and available at Selfridges now.