Selfridges & Co

The KitchenAid Artisan range

The Artisan™ features are:

• Robustness, die-cast metal with stainless steel construction

• Uncompromising performance

• Commercial durability

• Simple, intuitive controls

• Warm commercial styling

• Recognisable design

Wildly popular and globally positioned, the KitchenAid™ Stand Mixer is a perennial design success story. As a design icon, family heirloom or simply a very cool product, the Stand Mixer offers a pure and timeless shape and the perfect canvas for the studio to create new captivating colours and finishes.

KitchenAid is pleased to introduce the 2012 colour palettes. Since the KitchenAid™ Stand Mixer is a precious design product often given as a present for special occasions, this year choose from colour palettes inspired by traditional celebrations and global events (Christmas, St. Valentine’s, Easter, Autumn, Halloween, Mother’s and Father’s day). Two new colours are being introduced in 2012 crystal blue and frosted pearl.