Published 2 April 2012
Nespresso launches at The Trafford Centre
Nespresso, the market leader in highest quality premium-portioned coffee, has unveiled a unique boutique store at The Trafford Centre, part of the Capital Shopping Centres’ (CSC) group of market leading retail destinations.
The new 3,472 sq ft store, the first outside of London, has opened on the Upper Mall of The Trafford Centre at 155 Peel Avenue, and is close to Banana Republic and Moss Bros.
Following glamorous openings in New York, Munich and Vienna, the luxurious boutique immerses shoppers in an indulgent, multi-sensorial space where they can discover the entire Nespresso product range whilst enhancing their own coffee expertise.
At the heart of this elegant boutique – carefully crafted by a dedicated team of architects and designers – is The Coffee Room. Here customers will have the opportunity to explore and enjoy Nespresso’s full range of 16 Grand Cru coffees; a range of distinctly individual characters and aromatic profiles, developed by the brand’s in-house experts to ensure each and every customer has a blend to suit their tastes.
This unique store is a first for the North West and is an opportunity for Nespresso to showcase its full product ranges aimed at coffee connoisseurs. It already has a network of similar boutique stores worldwide.
Julian Wilkinson, Asset Management Director at CSC, said: “The new Nespresso boutique is a haven for anyone who loves beautifully designed products and the store has been very well received by our customers.”
Brema Drohan, UK Managing Director for Nespresso says, “There are now more than 270 Nespresso boutiques around the world and we’re thrilled to be introducing this store to the North West. We have designed and created the boutique specifically to enhance the customer experience and the UK’s increasing desire for quality coffee. We believe we have found the perfect location where we can offer customers a unique environment in which to enjoy the Nespresso experience.”
Cushman and Wakefield represented The Trafford Centre while DTZ advised Nespresso.
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Ian Purvis or Liz Morrell at Porterfield Public Relations Limited
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NOTES FOR EDITORS
Capital Shopping Centres Group PLC (CSC)
We own and operate some of the very best shopping centres, in the strongest locations right across the country, attracting over 320 million customer visits a year. Two thirds of the UK population live within a 45 minute drive time of a CSC centre.
With over 16 million sq ft of retail space, valued at £7 billion, every single one of the UK’s top 20 retailers are in our shopping centres, alongside some of the world’s most iconic global brands.
Our five major out-of-town centres and nine in-town destinations include ten of the UK’s top 25 shopping centres. Our out-of-town centres include The Trafford Centre, Lakeside, Metrocentre, Braehead, and The Mall at Cribbs Causeway, and our in-town prime destinations include Cardiff, Manchester, Newcastle, Norwich, Nottingham, Bromley, Uxbridge, Watford and Stoke-on-Trent.
In November 2011, we acquired Broadmarsh shopping centre in Nottingham bringing our portfolio to 15 centres.
We are fully committed to supporting our local communities and the wider environment through meaningful and hands-on initiatives.
For further information see www.cscretail.co.uk