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Published 13 July 2012

Forever 21 to launch at The Trafford Centre

On the 21st of July, the USA’s favourite fast-fashion brand, Forever 21, is opening their first store in the North of England in Manchester’s Trafford Centre.

Already a destination in London and Birmingham for fresh, trend-led fashion, the store at the Trafford Centre will occupy over 20,000 square feet of retail space.

Since launching in the UK in June 2010, demand for the brand’s product, which is updated via daily drops, has surpassed expectations leading to further expansion within the UK.

As the doors open at 10am on July 21st, the first 300 customers in line will receive free gift cards to spend in-store or online.

Linda Chang, Global Marketing Director of Forever 21, said ‘‘We’ve had our eyes set on Manchester ever since we brought Forever 21 to the UK in 2010 and we can’t wait to see the reaction from the fashion savvy in Manchester.”

When Forever 21 first arrived in London in July 2011, hundreds lined Oxford Street to be the first to get their hands on California’s most famous fashion export.

Hottest

“News of Forever 21 opening in London had the LOOK team hyperventilating – it’s basically America’s hottest high street destination” – LOOK

With celebrity fans including Rihanna, Amber le Bon, Kim Kardashian, Nicki Minaj, Blake Lively, Lea Michele and more, the arrival of the brand to Manchester is sure to spark a similar fashion frenzy.

The arrival of new merchandise daily will ensure a fresh injection of fashion for shoppers at every visit to the massive 20,000 sq. ft. store.

Gordon McKinnon, director of operations at Capital Shopping Centres, said: “We are very excited to have the first Forever21 in the North of England opening at The Trafford Centre, Manchester. Forever 21 has an enormous following in the US and we can’t wait to see it make its mark on the North.”

Launched in Los Angeles, California in 1984, Forever 21 now operates over 500 stores in the US and around the world.

Ends

Forever 21, Inc., headquartered in Los Angeles, California, is a specialty retailer of women’s and men’s clothing and accessories. Known for offering the hottest and most current fashion trends, at a great value to consumers, Forever 21 is a model for fast fashion. This model operates by keeping the store exciting with new merchandise brought in daily. The retailer operates over 500 stores in the United States, with international operations in Canada, Europe, United Kingdom, Japan, Korea, Philippines, Israel, and Hong Kong. For more information please visit: www.forever21.com/UK/.

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