First thing’s first – what exactly is a Pop-Up Show, and why is it different from the catwalk?
Well, the point of a pop up show is to catch us shoppers while we're in "shopping mode" - right outside the stores, and with inspiration and advice on hand. Rather than a form of entertainment while we eat, the shows ‘pop up’ unexpectedly outside the retailer of choice and draw in the crowds.
Add some cheeky incentives from the stores, like prize handbags and spending vouchers, special deals or glasses of bubbly, and before you know it you have a fashion feeding frenzy, like sharks biting at very pretty bait.
See our Facebook gallery of the entire weekend here.
The collections on show were all from the stores’ Spring/Summer ranges, so there were a lot of florals, brights, pastels and this seasons hottest trend; monochrome. I spoke with Jo Wilson, the Trafford Centre stylist, who told me she was focussing on citrus colours, monochrome stripes and bright shades this season.
To show the clothes off to their fullest potential, the models danced different routines outside the stores, and to announce their arrival at the retailer, they marched to the sound of drums through The Trafford Centre with banners to show their next stopping point. This was a brief pop-up that you could not miss.
The pop up shows lasted all weekend; I went to most of the shows on the Saturday to sneak a peak at the clothes on offer and to snap some piccies. My favourites by far were, Ted Baker, Oasis, Coast and Next.
I’ve been keeping a watchful eye on Ted Baker and Coast for the last few weeks as I’m on the hunt for the perfect dresses for my graduation ball and ceremony and Coast and Ted did not disappoint. I’m pretty sure I found both dresses between the two.
The pop up shows happen at the beginning of each season, so if you missed this weekend, keep an eye out for the A/W shows in a few months.
Just listen out for the drums that signal feeding time!
Fashion blogger Hannah Jones is the voice of The Trafford Centre shopper.
Watch Jemma Gofton explain the must-have looks of SS 2013 here.
Learn more about Spring eye makeup trends for this season here.
Catch up on the 2013 denim trend here.
Pop-Up Gallery - catch the fashion!
The guys were dressed in preppy print shirts, pastel chinos and bowties and blazers, while the girls whirled around in floaty chiffon dresses of pastel stripes, florals and mint pleats.
On offer at Coast were shocking pink, pleats, jade lace and pink ruffles for the girls. Obviously Coast doesn’t cater for males, so the guys were Jack & Jones which consisted of camel chinos, denim shirts and navy and blue blazers.
The Next show saw many of this seasons trends mixed together. There were monochrome blazers, boucle jackets, pastel jeans and chiffon jumpsuits for women while the guys wore Navajo t-shirts, short chinos and preppy yellow jumpers with blue blazers.
More dresses at Oasis! This time in various shades of pink, ranging from coral to fuchsia. There were cut outs, ruffles and lace to form the perfect summer dresses. The men wore Jack & Jones again with bowties, coloured chinos and blazers, Breton stripes and printed denim shirts. This show was quite smart-casual as the girls teamed their dresses with white canvas pumps.
Models and Me
And of course your intrepid blogger met with the lovely models from the pop-up shows, who danced their way around the Centre to Blondie and Paloma Faith!
From left to right, may I introduce Ross, Majella, Cem, yours truly Hannah Jones, Carlyn, Mason and Josie. Well done guys for your epic work in the name of style!
A/X Armani Exchange
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